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Brand identity · Rehabilitation and neuromodulation

Fortemente.

A brand created for Fortemente (“strong mind”), a rehabilitation and neuromodulation clinic. A modern, serious identity that’s still full of energy — speaking of recovery, resilience and a body and mind that keep getting stronger.

LogoSymbolColor paletteTypographyCampaign
Fortemente — Strengthen body & mind campaign
The challenge

Clinical credibility, fresh-start energy.

Fortemente treats body and mind together, through rehabilitation and neuromodulation. The brand had to convey the trust of a serious clinic while feeling renewing and upbeat for patients.

Onda joined “forte” (strong) and “mente” (mind) in two colors and created a brain made of dots, like connections. Blue conveys credibility; purple, innovation and tailored care. In the campaign, “Strengthen body & mind” comes to life with images of the body and brain in motion.

ClientFortemente
IndustryRehabilitation
DeliverableIdentity + campaign
SpecialtyNeuromodulation
What we created

A complete brand.

Logo

“forte” + “mente” in two colors: body and mind side by side, in a single word.

Symbol

A brain made of dots, evoking connections, neuromodulation and progress.

Concept

Clinical seriousness with a sense of renewal, recovery and joy.

Color palette

Vibrant blue for credibility and trust, and purple for innovation and care tailored to each patient.

Typography

A humanist typeface that feels free and versatile for diverse audiences.

Campaign

“Strengthen body & mind”, with images of the body and brain in motion.

Environment

The brand applied to the wall of the rehab gym.

Real people

Pieces featuring patients and words like resilience, balance and energy.

BluePurpleWhite
The presentation

Inside the brand.

Fortemente — The brand’s goal
The brand’s goal
Fortemente — The “forte + mente” concept
The “forte + mente” concept
Fortemente — Logo and icons
Logo and icons
Fortemente — Body and mind in motion
Body and mind in motion
Fortemente — The brand in the clinic
The brand in the clinic
Fortemente — Campaign: body and brain
Campaign: body and brain
Fortemente — The brand on blue
The brand on blue
Fortemente — Resilience, balance and energy
Resilience, balance and energy
Fortemente — Rehabilitation for every age
Rehabilitation for every age

About the images: the pieces shown were created by Onda for the clients named, under a service contract, and appear here for portfolio purposes only. Some photographs come from the official image libraries of the clients and the brands they represent; others were generated or edited with artificial intelligence. Trademarks, logos and product names belong to their respective owners.

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