Mobiseg.
A brand built for Mobiseg, a company that tracks and monitors vehicles and other movable assets. One symbol that brings together location, signal and precision — and a visual language that says advanced technology and smart control.
Security you can feel at first glance.
People who buy vehicle tracking want one thing before anything else: to trust it. Mobiseg needed a modern brand that would speak to people who value control and technology — without losing the credibility a security company depends on.
Onda started from three ideas — trust, connectivity and location — and landed on a simple, striking symbol: an “M” inside a map pin, with signal waves like a radar’s. Navy brings solidity; magenta brings energy and tech.
A complete brand.
A bold wordmark, with the “M” drawn inside a location pin.
Pin + signal waves: location, connectivity and precision in a single icon.
Trust, technology and protection, translated into shape, color and type.
A credible navy paired with a vibrant magenta that reads as alert and tech.
Horizontal, stacked, positive, negative and an icon for the app and social media.
Pieces for cars, motorcycles and fleets, built on the radar language.
The brand applied to the tracking app.
An icon family for vehicles, routes and monitoring.
Inside the brand.
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Onda builds brands, websites and campaigns for companies that want to be remembered. Tell us what you need and get a proposal.