Inteligência Natural.
A brand created for Inteligência Natural (“Natural Intelligence”), a learning center offering classes and coaching for children, teens, adults and seniors. In an increasingly artificial world, a brand that puts the human brain center stage.
What artificial intelligence can’t reach.
Inteligência Natural was born to encourage critical thinking, creativity and lifelong learning — for every age. The brand had to speak to a child and to a senior with the same clarity.
Onda joined the initial “I” with the “N” and turned the dot of the “I” into a brain. Deep green brings trust; lime green, energy and curiosity. In the campaign, the line “Intelligence is…” gets a different ending for each stage of life.
A complete brand.
A wordmark that joins the initial “I” with the “N”, alongside “Centro de Conhecimento” (Learning Center).
The dot of the “I” represents a brain: the knowledge every person carries with them.
Human intelligence as a counterpoint to artificial intelligence — with the brain as the protagonist.
Deep green with lime and light tones: nature, energy and freshness.
Omnes, a rounded, friendly typeface that works for every age.
“Intelligence is…”: pieces featuring children, teens, adults and seniors.
Storefront, uniform and materials with the symbol front and center.
The logo on light and dark backgrounds, plus an icon for social media.
Inside the brand.
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Villaggio ForestaleHospitality websiteAbout the images: the pieces shown were created by Onda for the clients named, under a service contract, and appear here for portfolio purposes only. Some photographs come from the official image libraries of the clients and the brands they represent; others were generated or edited with artificial intelligence. Trademarks, logos and product names belong to their respective owners.
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