Kurumá Toyota.
Onda creates communication for Kurumá, a Toyota dealership: carousels that explain, product Reels and pre-owned campaigns that run from the feed to billboards — all designed to bring customers into a conversation with sales.
Selling a car starts long before the showroom.
People thinking about buying a Toyota research, compare and ask questions on their phones. Kurumá needed to be part of that journey with useful content — not just offers — and turn interest into conversations with the team.
Onda organized the communication into fronts: carousels that explain the topics that stall a purchase (consortium plans, tax exemptions for rural producers, conditions for people with disabilities), product Reels, and pre-owned campaigns with one idea applied online and on the street.
Product and store in motion.
Content that answers questions and sells.
New Toyota bZ4X — 100% electric
SW4 — test drive
Hilux lineup — strength that keeps up with you
Hilux — Rural Producer
Toyota consortium — bids and awards
Consortium — 3 secrets to success
Hiace — efficiency for your business
Posts
From the feed to the billboard.
“Your next pre-owned car is waiting right here!”
Rates, a trade-in bonus and paid vehicle tax in a bold, direct red campaign — applied to posts, stories and billboards.
“Excellence in motion”
October campaign for the certified pre-owned lineup, from Instagram to indoor media and city billboards.
Communication from end to end.
Monthly planning with launches, offers, services and local dates.
Topics like consortium plans, rural producers and accessibility, explained step by step.
Product carousels like bZ4X and SW4 that end with a test-drive invitation.
Content for buyers with tax exemptions: rural producers, drivers with disabilities, fleets and vans.
Pieces that end in a conversation with the sales team.
From post to billboard: one campaign across feed, stories, billboards and indoor media.
Posts that invite people to choose, comment and tag — like “Yaris Cross or Corolla Cross?”.
A visual language aligned with Toyota and with Kurumá’s identity.
See more cases.
LexusSocial media management
MobisegBrand identity
Mais Cachoeiro CardPublic transit portal
Pérola CardPublic transit portal
Juarez GustavoPremium website for a keynote speaker
Summit Real Estate PlanningPremium corporate website
Pilates ContemporâneoCustom online course platform
GVBusMetropolitan transit portal
Impro GroupPremium website + simulator
SETPESLabor union website
Digital CriativoCourse landing page
Expresso LorenzuttiPublic transit portal
Jazz CorporativoPremium website for a keynote speaker
Villaggio ForestaleHospitality websiteAbout the images: the pieces shown were created by Onda for the clients named, under a service contract, and appear here for portfolio purposes only. Some photographs come from the official image libraries of the clients and the brands they represent; others were generated or edited with artificial intelligence. Trademarks, logos and product names belong to their respective owners.
Your dealership can sell more on social.
Onda creates content, Reels and campaigns for brands that want to turn followers into customers. Tell us what you need and get a proposal.