Lexus.
Onda runs Lexus’s social media in three cities: Vitória, Brasília and Belo Horizonte. Planning, posts, carousels and launch Reels — always with the elegance and precision the brand demands.
One luxury brand, three markets.
People who buy a Lexus expect excellence in every detail — and that includes everything the brand publishes. The challenge was to keep Lexus’s global standard while speaking to the audience in each city.
Onda runs all three dealerships’ communication in a single workflow: each store has its own calendar, launches arrive as Reels and carousels, and national dates sit alongside each city’s local activations.
Launches in motion.
Content that shows the why behind every detail.
Lexus RX — “Unmistakable” carousel
Lexus NX 350h — “Benchmark” carousel
Lexus RZ 500e — “100% electric” carousel
Lexus Vitória — feed posts
Full-service management.
A content calendar for each store, with launches, offers and key dates.
Calendars and local activations for Vitória, Brasília and Belo Horizonte, true to the brand’s standards.
Short videos for the RX, NX and RZ, made for the feed and for stories.
Content that explains each model’s technology, design and standout features.
Seasonal campaigns such as Valentine’s Day, in the brand’s voice.
Posts that invite people to engage, like “tag the person who’d make this trip even more special.”
Faithful to the brand guidelines: typography, photography and white space.
Pieces organized by store, ready to approve and publish without rework.
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Onda manages social media for brands that won’t settle for ordinary — from a single store to several markets. Tell us what you need and get a proposal.